The Atari name still carries a lot of cachet with video game fans, given the company’s role in creating the home console market – but its last piece of new hardware, the 1993’s Jaguar, was a massive flop.
Since then, the Atari brand has changed hands multiple times, emerged from bankruptcy, and been used to market social games and online gambling.
It’s been a rough couple of decades for Atari. But that could all change if the Ataribox ends up being a huge hit.
What is the Ataribox? It is Atari’s hopeful comeback in the console world, promising both access to original Atari games along with new experiences, pairing the classic with the modern.
But beyond that, there aren’t a ton of concrete details: as of now, Atari is gradually teasing out images and information, claiming that they’re trying to respond to feedback before fully revealing the device.
Will this be an NES Classic-style smash that successfully mines nostalgia, or should we expect another Ouya-esque microconsole bomb that falls well short of expectations? We can’t say for sure at this point, but here’s everything we know so far.
Atari first teased the Ataribox back in June with a pretty lightweight website and a brief YouTube clip, and then finally spilled the beans back at E3. Atari CEO Fred Chesnais, who bought the company following its 2013 bankruptcy, told VentureBeat, “We’re back in the hardware business.” The article also claimed that the device would be “based on PC technology.”
In July, we got a better sense of what to expect via an email blast to fans who subscribed to Atari’s newsletter. The Ataribox will be available in two models—one with a classic wood grain front, and another that’s black and red—with a very slim, streamlined aesthetic that looks a bit like a cable box or streaming set-top box. Both versions share the same, smooth overall design, with ribbed lines and a raised back.
Based on the photos, we can see that the Ataribox will have several modern ports in the back, including an HDMI output, four USB ports, and an Ethernet cable port for wired Internet access. It’s also planned to support SD cards, as well. That could make it easy to bring games, media, and other content to your Ataribox, or perhaps help sustain a homebrew community. Or maybe it’ll just provide expandable storage so that users can buy as much or as little as they need, rather than Atari packing the box itself with it.
“Our objective is to create a new product that stays true to our heritage while appealing to both old and new fans of Atari,” read the email.
Unfortunately, Atari hasn’t announced anything about what kind of hardware will actually be inside the box, outside of that “PC technology” hint from earlier in the summer and the promise of “modern internal specs” in the email. And that’s a critical detail, of course. It won’t take much horsepower at all to run Atari games, certainly, but more modern experiences will need at least a modest bit of muscle.
We also don’t know what kinds of controllers will be used for the Ataribox. Classic Atari 2600 games typically used a joystick or paddle, but anything more current would probably need a gamepad or maybe even some kind of touch device. For now, though, we’re left waiting for details.
Atari says that the Ataribox will run classic games – digitally, that is, whether they’re built-in or downloadable (or both) –which makes a ton of sense. After all, the NES Classic was a big hit, selling out every time it hit stores and leaving a lot of fans desperate and wanting when Nintendo opted to stop producing the box. The upcoming SNES Classic seems like it’ll be another smash, given how impossible it has been to secure a pre-order for the 16-bit throwback device.
Atari owns the rights to more than 200 different video game properties, including Pong, Missile Command, Asteroids, and Centipede. For a better hint at what to expect from the company, just check out the Atari’s Greatest Hits app for iOS and Android: it offers 100 classic Atari 2600 games that you can buy in small bundles, or you can unlock the entire library for $10.
We hate to sound like a broken record here, but truly, we don’t know when it will release or how much it will cost. It’s all on Atari at this point, and it seems like the company is content to just take its time feeding out small details and teases until they’re ready to share everything.
“We know you are hungry for more details; on specs, games, features, pricing, timing etc,” read the company’s July 2017 email to subscribers. “We’re not teasing you intentionally; we want to get this right, so we’ve opted to share things step by step as we bring Ataribox to life, and to listen closely to Atari community feedback as we do so.”
But we do know one critical detail: the Ataribox will be crowdfunded. Atari doesn’t seem to be quite as flush with cash it was back in its early glory days, plus the Ataribox is a huge risk and will require ample investment.
Eurogamer discovered a note to investors in June that read, “To limit risk taking, this product will initially be launched within the framework of a crowdfunding campaign.”
But if Atari can successfully trade on its classic brand, deliver an authentic old-school 2600 experience, and offer enough compelling modern content to justify the price, then maybe the Ataribox can succeed where other microconsoles have failed. As with most of the hard details here, we’ll just have to wait and see – and we’ll keep you updated