E3, the video game industry’s largest trade show, is struggling with an exodus of publishers.
Activision-Blizzard late Tuesday announced it would not have a booth on the E3 show floor. Instead, the company plans to showcase its new “Call of Duty” game at Sony‘s preshow news conference and hold private business meetings in suites at the Los Angeles Convention Center. The news comes roughly one month after Electronic Arts also announced it would not have a presence on the show floor.
“In June, we’re going to be at E3 showcasing gameplay from Infinity Ward’s ambitious new game,” Activision said in a blog post. “We’re looking forward to sharing exciting new details about the next great “Call of Duty” game in partnership with our friends at PlayStation. We’re proud to be participating in this premier video game event, but won’t have an Activision booth on the show floor.”
The decision by Activision and EA to largely skip E3 raises questions about the viability of the event. The show has historically been the tentpole event of the video game industry, where big game and system announcements are unveiled.