According to SiriusXM : Asked about the Stern video plans on the earnings conference call with Wall Street analysts, Scott Greenstein, president and chief content officer of SiriusXM, reiterated that video offers would be rolled out this year. The company and Stern have been looking at “how can we turn this into both a creative exercise that would be interesting to our subscribers, as well as makes sense economically,” he explained. “It’s totally on plan right now. … We are in daily conversation on reviewing creative and different elements that go with that.”
He said there would be announcements coming this year that will lead to the rollout. “It’s a creative process and … we want to make sure it’s both correct, it’s exciting and it breaks through and that takes a little time,” he emphasized. “The great thing is that Howard is super engaged with this.” Greenstein concluded by saying “we feel pretty optimistic where we are going to end up on this.”
CEO Jim Meyer was then asked if SiriusXM was exploring additional video offers. In 2017, “our focus is to get Howard correct,” he said, but signaled the company could do more video beyond that. “I don’t think we are ever going to be in the standalone video business,” he said. “We are trying to look for areas where video and that video experience very much complements what our subscribers are getting from SiriusXM and in fact would make them more sticky and more appreciative of our service.